mobile design

product design

remote work



remote work


Payfare is a Toronto-based fintech that helps gig workers get their money easily and quickly.

May 31, 2022

Mobile Product Design

The Problem

In my role as the orchestrator of the design team's symphony, I not only steered the growth of both the team and the product but also navigated the intricate maze of challenges that emerged during our journey. One such challenge arose from the complexities of scaling the white-label solution—a puzzle that begged for an ingenious solution.

Leveraging the virtuosity of Figma, we embarked on a journey of streamlined efficiency. Crafting a template adorned with meticulously curated components, we transformed the arduous process into a streamlined masterpiece. A symphony of design elements awaited only the client's logo and palette to complete its opus. In a mere day's time, the once-arduous task stood accomplished—a testament to our ability to not just conquer challenges, but to transform them into moments of triumph.

Yet, the story did not halt at refining the existing. We embarked on a journey of genesis, birthing a novel product from the loom of innovation. This new creation found purpose in simplifying the labyrinthine process of mass payouts for gig platforms. Not merely a transactional tool, it evolved into an embodiment of convenience, allowing workers to consolidate earnings across diverse platforms within a singular app—a testament to our commitment to ease, empowerment, and the harmonious convergence of multiple dimensions.

In essence, our journey was one of metamorphosis—of transforming trials into triumphs, ideas into tangible realities, and challenges into stepping stones toward greater excellence.

Design Process

At the helm of a dynamic team of four, I embarked on a transformative odyssey that not only elevated the design process but also left an indelible mark on the very fabric of our endeavors.

Steering the ship of innovation, I meticulously refined the design process, infusing it with an alchemy of efficiency and creativity. A pivotal moment arose when we confronted the intricate challenge of scaling and enhancing the white-label solution—a puzzle that demanded not just a solution, but a paradigm shift. Through collaborative ingenuity, we masterminded a transformation that harnessed the white-label solution's full potential, positioning it as a paragon of scalability and performance.

Yet, the symphony of transformation transcended the confines of design. Recognizing the power of synergy, I pioneered cross-functional cohesion by introducing novel processes that seamlessly interwove designers, developers, and product managers. This harmonious integration metamorphosed into a beacon of efficiency, propelling our projects toward unprecedented heights.

In the heart of this evolution stood Figma—a versatile tool that became the lodestar of our journey. I orchestrated the consolidation of its usage across design, prototyping, and hand-offs—a unification that not only streamlined our workflow but also cultivated a sense of seamless collaboration.

In sum, my leadership was a testament to transformation. It was a symphony of process refinement, solution scaling, cross-functional harmony, and technological mastery—an orchestration that resonates with the rhythm of progress and innovation.